As part of its CSR strategy to instill the act of recycling in every resident of the UAE,
Bee’ah has launched the Bee’ah Rewards program. This new program aims to
incentivize recycling by rewarding lucky winners every month, with exciting prizes. At the
heart of the program, lies the Reverse Vending Machines (RVMs) which members of the
public can use to recycle their used plastic bottles and aluminum cans. Each time a
recyclable is deposited, the RVM issues a receipt with a unique barcode, which the user
scans through the Bee'ah mobile application, qualifying them to enter the Bee'ah
Rewards monthly draw.